Hard hair words

Posted by on Feb 9, 2009


Have you seen the latest L’Oreal Hair Colour TV Commercial?

The ad features their new range of Casting Creme Glossy Blacks hair colour with Penelope Cruz. The hair colours contain a shimmer/glossy tone so the black “won’t harden your features”.

This is a very negative tag line, and frankly speaking as someone with black hair, it’s a little offensive. If my hair doesn’t have a glossy tone to it, are my features being hardened?!

Surely there must be a more positive way of advertising the product. How about a tag line like: “black hair rocks!”

C’mon L’Oreal, surely we’re worth it too!