Shopping for a primer
Makeup primers are a great “makeup/skincare” product. When applied, they create a barrier between the skin and makeup. This stops makeup from being absorbed into the skin, keeping it on the face longer.
Many people fall into the trap of choosing and buying a primer based on a magazine article or what their friends are using. This usually results in a lot of dissatisfaction, wasted money and unused product. For a primer to work effectively it MUST suit your individual skin type.
So before you make your next primer purchase, consider these pointers first:
- Choose a primer with us much diligence as you would any skin care item. A good starting point is to look for a primer in your skin type category: normal, oily/combination skin etc. A primer shouldn’t feel thick or heavy. If it does then it’s not the right formula for your skin. Almost every brand offers them so trial a few before you buy.
- Decide how you will incorporate the primer into your existing routine. Will you be using it instead of your moisturiser, or in addition to it? Sometimes primers and moisturisers react unfavourably causing the formula to separate. I’ve seen this happen when the products aren’t from the same brand. Make sure you always take a sample of the product home before you buy it.
- Many primers offer additional benefits: eg. mattifying ingredients, sunscreen, illuminating particles. In general, you will pay more for these so make sure you really want them.
PICTURED: Laura Mercier Oil Free Primer. I use this on people with normal skin. I wouldn’t recommend it for people with oily skin as it is not formulated to keep the skin matte.