Shopping for makeup online

Posted by on Jun 28, 2011

Sephora makeup returns

More and more people are choosing to buy their makeup online.  It’s available 24/7, often cheaper, and you can avoid the hassle of travel, parking, pushy sales staff and crowds. But if you’re not careful, buying makeup in this way can also be a big money pit, leaving you with lots of colours that don’t suit your skin or you can’t use.

So if you are viewing (and buying) makeup online that you haven’t used before (and aren’t familiar with), it’s important to set parameters, know what to look for and be wary of. Here are some of my tips:

  • As obvious as it sounds, don’t expect that the colours you see on your screen to appear the same in person. When it’s on your face your skin undertone will also change how it looks.
  • Be wary of makeup that is significantly discounted or on sale.  Sometimes it is a sign that the stock has been sitting around and could be past its use by date.
  • If want to experiment with new colours or try a new makeup brand, choose one or two lower priced items initially.
  • Refrain from ordering (or reordering) foundation and concealers online. It’s is worth getting your shade checked by a makeup artist in-store at least once a year and trying new formulas in person as they are released.
  • Always read the returns policy and fine print. Sephora (screenshot pictured above) offer free returns.  But not all online makeup stores follow the same rules.