The Cleanser Part 1: setting expectations…

Posted by on Sep 1, 2008

How much do we expect from our cleanser?

Even the basic supermarket cleanser seems to be offering an array of added benefits. Most skincare lines have one, and the ingredient list seems to vary as much as the RRP. Cleansers claim not only clean our skin and remove makeup, but also include ingredients to tone, refine pores and exfoliate.

Can it deliver all this? Ask yourself how long it’s actually on. For most of us our cleanser is on for about 30 seconds before we remove it. Regardless of the ingredients, not much can be absorbed or expected from a product that is on our faces for only a minute a day.

What should we get: Clean, make-up free skin without any skin tightness and excessive (and irritating) fragrance. Period.